Audience Development Opportunity

Wheelchair Dancer gave me this link in response to the entry about accessibility at Buell Theater below. Here’s what hit me right between the eyes:

Increasing your accessibility is an audience development opportunity — not a costly, facility retro-fitting, capital project. The gains far outweigh the costs. One in five persons have a disability – that’s 20 percent of your potential audience. This figure will only increase as the baby-boomer generation ages. If community members understand the ease with which they can access your organization and participate in your programs, they are more apt to frequent it – and tell their friends.