I don’t even have the energy to rant, so here’s the letter of complaint:
4 March 2006
Ms. Carol Gebhardt
4740 Valmont Road
Boulder CO 80301
Dear Ms. Gebhardt,
I am writing first to apologize for my unprofessional demeanor at your dealership on Thursday. I can only say that my anger resulted from numerous visits where handicapped permit parking and/or access to your buildings was blocked by cars belonging to the dealership. Today all three permit spaces and all four curb cuts were blocked, making the showroom completely inaccessible. I have spoken to a number of managers about this over the years, both at your old location and the current one. In every case, the manager has apologized profoundly, expressed shock and ignorance that this practice is occurring, and has promised to take care of it. I spoke to you about it several months ago, and you told me exactly the same thing.
I believe that Gebhardt BMW should care about making its facilities accessible, not only on legal and altruistic grounds, but for good business reasons. More than 50 million Americans, 18 percent of the population, have a disability. According to a Department of Labor study, these 50 million individuals wield $175 billion in purchasing power. That doesn’t include the purchasing power of their families and their friends, or the increase that will occur as the Baby Boom generation ages. Your dealership’s consistent blocking of access tells these customers that their business is unwelcome.
I am your ideal demographic. My family owns three BMWs, I earn a more than adequate salary, and I have an appreciation for both excellent engineering and excellent customer service. Gebhardt BMW and BMW North America pride themselves on providing both. Unfortunately, when I see your dealership sign every morning and evening on my way to and from work, I only feel anger and disappointment with your disregard for disabled customers.
BMW of North America, LLC
300 Chestnut Ridge Road
Woodcliff Lake, NJ 07677-7731